October 23, 2017

Erroneous report – D.A.R.E. to receive portion of proceeds from manufacturer of shirts shown worn by “El Chapo”

Posted on January 29, 2016 by in News


Inglewood, CA
January 28, 2016

An article published by Olivia Niland promulgates false information claiming D.A.R.E. will receive a portion of proceeds  from sales of shirts worn by Joaquín “El Chapo” Guzman in a RollingStone article written by Sean Penn.  Had Niland checked with D.A.R.E. she would have found the information she put forth to be untrue.

The manufacturer of the shirts, Barabas, is to be issued a cease and desist order regarding their claims relative to D.A.R.E.’s receipt of monies and their unauthorized use of the D.A.R.E. logo.

The claim D.A.R.E. is anyway associated with the manufacturer of the clothing or will receive proceeds from the sale of the shirts is not true. The facts of the matter and actions include:

  1. The contention that D.A.R.E. is to receive a portion of the proceeds of sales of Barabas merchandise is not true.

  2. The author of the report, Oliva Niland, did not contact D.A.R.E. regarding the content of her article.

  3. D.A.R.E. has had no interaction with Tatiana Kivachook or any representative of Barabas.

  4. Any offer to profit in the proceeds of Barabas sales as described would have been rejected.

  5. Barabas’ use of the D.A.R.E. logo on their website was without authorization.

  6. The matter has been referred to D.A.R.E.’s legal counsel for immediate issuance of an order to cease and desist.


Facing unparalleled drug abuse among our youth in the 1970’s and early 1980’s, visionary Los Angeles Police Chief Daryl Gates and the Los Angeles Unified School District in 1983 launched an unprecedented and innovative substance abuse prevention education program – Drug Abuse Resistance Education. With each passing year, D.A.R.E.’s success was seen in classrooms and homes leading to rapid growth and expansion.

As each decade passed and success increased, the challenges facing children and families also grew. Today, through the leadership of D.A.R.E.’s dedicated Board of Directors, and the tireless commitment and hard work of tens of thousands of officers and educators throughout America and 53 other nations around the globe, D.A.R.E strives each day to achieve its vital mission… to fulfill a vision – “A world in which students everywhere are empowered to respect others and choose to lead lives free from violence, substance abuse, and other dangerous behaviors.”

Since D.A.R.E’s implementation 1983 youth abuse of illicit substances has been significantly reduced. D.A.R.E. has served a vital role in this accomplishment. In the early 1980’s 66% of U.S youth had used an illicit substance by the time they left high school. Past-year use of illicit drugs for all grades combined was 27.2 percent in 2014.

From inception, D.A.R.E. has served as a leader in substance abuse and high risk behavior prevention education. Unlike other prevention education curriculums, D.A.R.E. has not shown resistance to evolvingin the presence of the ever changing landscape of youth substance abuse. The methodology for delivery of new D.A.R.E. curriculums is based upon the social emotional theory model. The curriculums, while focusing upon substance abuse prevention, are presented in a manner allowing students to develop skills to positively employ information presented in their daily lives.

In 2008, D.A.R.E. America formed an alliance with The Pennsylvania State University (PSU) for adoption of a specially developed adaptation of the keepin’ it REAL (kiR) curriculum as the D.A.R.E. middle school program. The kiR program as developed by PSU and Arizona State University, with support from the National Institute on Drug Abuse. Through rigorous scientific evaluation, kiR has been established as an evidence-based program (http://legacy.nreppadmin.net/ViewIntervention.aspx?id=133). Students completing the kiR program demonstrate:

  • 32%-44% reduction in marijuana, tobacco, and alcohol use
  • 30%-38% increase in knowledge about and negative attitudes towards drug use
  • 29%-34% decrease in intent to accept offers to use substances



Cease and Desist Letter to Barabas

Download a PDF of the Cease and Desist Letter

D.A.R.E. Contact:
Francisco X. Pegueros
9800 S La Cienega Blvd. Ste 401
Inglewood, CA 90301

[email protected]