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YAB Members Participate in Creating PSA Video to Promote D.A.R.E. myPlaybook High School Curriculum

Posted on July 5, 2016 by in Alaska, Arizona, Arkansas, Hometown, Illinois, Mississippi, Missouri, Nevada, New Mexico, News, Oklahoma, Texas, Virginia, Wisconsin, Youth Advocacy Board

Daren

Recently 12 select members of our D.A.R.E. Youth Advocacy Board participated in creating a public service announce (PSA) video to promote D.A.R.E. myPlaybook High School Curriculum.

All 12 YAB members were invited to Orlando, Florida for a workshop on June 6-9, 2016, hosted by D.A.R.E. America’s CEO, Frank Pegueros, Director of Project Development, Mistie Bell-Renfro and Jacqueline Ho, Youth Advocacy Board Coordinator.

Special guest presenter, Bill Russ, also known as RETRO Bill was invited to work with and advise our YABs on how to best create their PSA video.

YAB Members with Retro Bill in Orlando, Florida. Top: Jacqueline Ho, Marlon Sanders MS Middle:Kobe Blackwell AZ, Tori Streater TX, Annessa Masterson OK, Spencer Flanders NV. Middle: Mistie Bell-Renfro, Brighton Turner NM, Megan Kirchoff MO, Gabe Nummber AK, Frank Pegueros. Bottom: Lauren Etzkorn IL, Bill Russ, Caitlin Walker VA, Maggie Engnes WI, Hattie Powers AR.

YAB Members with Retro Bill in Orlando, Florida. Top: Jacqueline Ho, Marlon Sanders MS. Middle: Kobe Blackwell AZ, Tori Streater TX, Annessa Masterson OK, Spencer Flanders NV. Middle: Mistie Bell-Renfro, Brighton Turner NM, Megan Kirchoff MO, Gabe Nummer AK, Frank Pegueros. Bottom: Lauren Etzkorn IL, Bill Russ, Caitlin Walker VA, Maggie Engnes WI, Hattie Powers AR.

The goal for each YABs PSA is to advocate to a specific target audience why having myPlaybook High School Curriculum in their community or school would be beneficial. They were given access to myPlaybook curriculum and encouraged to use their own creativity and personality to make their video shine!

myPlaybook High School Curriculum was created through an alliance with D.A.R.E. America, Prevention Strategies, LLC, an official affiliate of the University of NC, Greensboro, and REAL Prevention. The curriculum is taught by specifically trained D.A.R.E. officers and is a web-assisted base curriculum.

Click here to purchase the D.A.R.E. myPlaybook Program for High School Students

D.A.R.E. myPlaybook High School Curriculum PSA Video Focus GroupOn the first day of workshops, YABs were broken up into groups of 3-4 where they spent time working with each other to develop and refine their outlines.

Bill Russ, an award winning creator and director of nationally distributed infomercial professional, joined us after lunch to get to know each Youth Advocacy Board member and further develop each YABs outline, instructing them on the best way to grab and attract attention in a short amount of time. He continued to work with them the second day to assist in transforming their outline into a “professional” 60 second script.

D.A.R.E. myPlaybook High School Curriculum PSA Video Focus GroupEach video concept presented by a YAB was different and unique in their own particular way. We had concepts varying from “winning”, focusing on statistics, and showing audience the results of different paths. Some members ended up developing a whole new concept for their video, while other members stuck to their original ideas. Each YAB were encouraged to think outside the box and bring forth their passion and let it show in their videos.

YAB Members at Disney World’s Magic Kingdom Park with D.A.R.E. President & CEO Frank Pegueros

YAB Members at Disney World’s Magic Kingdom Park with D.A.R.E. President & CEO Frank Pegueros

After a hard days of work, what better way to wind down than to explore Disney World’s Magic Kingdom Park! An adventure to the Happiest place on Earth encouraged team bonding between each state’s Youth Advocacy Board members!

YAB Members at Disney World’s Magic Kingdom Park

YAB Members at Disney World’s Magic Kingdom Park

Members were invited to attend and represent their PSA videos at our D.A.R.E. International Training Conference in Atlanta, GA on July 19-21 where we will feature the top 3 videos!

Congratulations on a job well done! We encourage all Youth Advocacy Board members to participate in any upcoming projects.

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